rockpool is built upon understanding how people feel, how they behave and how they make decisions

The simple fact of the matter is that this means talking to them – and sometimes observing them

And while there are statisticians and analysts in our network, our founding philosophy draws us towards this more ‘qualitative’ approach to finding the answers

Whether you want one-to-one interviews, focus groups, Citizens’ Juries or large-scale deliberative events, we are here to help you – as rockpool has wide-ranging experience of all these approaches

Depending on your needs, some will be more appropriate than others – and in this context, being hard-to-reach can mean being a GP or a CEO. But we will work with you to find the right methods mix and to ally it to the data, so that your qualitative research will complement your quantitative work